#Local4Nutrition: Fight for nutrition with locally available produce & recipes

#Local4Nutrition Food Challenge – Share your recipe and be featured in the #Local4Nutrition Recipe Book!!

Throughout September, in honor of the National Nutrition Month, we are celebrating locally-sourced food ingredients with the #Local4Nutrition food challenge.

To participate in the challenge, cook nutritious, yummy recipes that provide nutritious, yummy food (innovative, family secrets, dry food, anything) for children under 6 years with our selected #Local4Nutrition ingredients and post them on Facebook or Instagram. The best entries will be included in our #Local4Nutrition Cook Book.

These ingredients are a nutrition powerhouse, essential for a child’s healthy mental and physical growth, and are also low-cost and easily available in urban and rural India.

How to take part in the #Local4Nutrition challenge?

1 – Throughout September, prepare and post simple, yummy recipes with our selected #Local4Nutirtion ingredients on  Facebook or Instagram

2 – Include photos of making the dish, selfies with the dish, and tell us a little about the dish

3 – Tag @ChildFundIndia along with #Local4Nutrition (ensure that the post is made public so we can view it!)

4 – Nominate 3 friends and families to participate in the challenge and motivate them into sharing their recipes with us!

 

What are the #Local4Nutrition food ingredients?

  • Millets like Ragi, Bajra, Jowar, Amaranth, Barnyard, buckwheat, etc
  • Pulses and Lentils like Sprouts, Rajma, Chickpeas, Masoor Dal, Moong Dal, etc
  • Nuts and Seeds like Peanuts, Sesame Seeds, Flax seeds, etc
  • Leafy Vegetable Spinach, Methi, Sarso, Gongura, etc

How to take part in the #Local4Nutrition challenge?

1 – Get inspired by our ‘Ingredient of the Week’ and make a simple, yummy recipe that is also nutritious for children between 0-6 years.

2 – Share recipe, along with great food photos and selfies on Facebook/ Instagram using hashtag #Local4Nutrition and tag us at @childfundindia on Facebook and Instagram

3 – Nominate your friends and families to participate in the challenge and motivate them into sharing their recipes with us!

 

What will I win?

The best recipes and cooks will be included in our #Local4Nutrition Cook Book. Your recipes will reach lakhs of parents across rural and urban India and help them fight against malnutrition in kids.

A Win-Win situation

As part of the Mother and Child Health and Nutrition intervention, ChildFund India reaches out to rural mothers in 14 states with knowledge and training to take care of the nutritional as well as overall development needs of infants and young children. As part of the intervention, we share nutritious food recipes, from locally available foods, with them to help them fight the high prevalence of malnutrition in their children. Your recipe will be shared with these mothers across India and become a tool for millions of mothers to fight the fight against malnutrition in young children.

What is malnutrition?

What is the state of malnutrition in India?

How does ChildFund India fight malnutrition in young children?

What more can I do to help this campaign reach more people?


What is malnutrition?

Malnutrition affects chances of survival for children, increases their susceptibility to illness, reduces their ability to learn, and makes them less productive in later life. According to the CNNS 2016-18, one-third of all Indian children are underweight, and more than one-third of children are stunted.


What is the state of malnutrition in India?

While India has achieved considerable progress in improving and promoting health and nutrition in mothers and children in recent years, India’s performance on key malnutrition indicators is poor according to national and international studies. According to the latest government data, across India, only 9.6% children between the age of 06-23 months received adequate diet and almost 59% children between the age 6-59 months are anaemic. According to a UNICEF 2019 report, malnutrition was responsible for 69% under-five deaths in India in 2017.


How does ChildFund India fight malnutrition in young children?

To ensure that every child is healthy, nourished, and secure, ChildFund India works across 57 districts in 14 states with disadvantaged communities, mothers, and frontline health-workers through various interventions under MACHAN, our program focused towards Mother and Child Health and Nutrition.

Through various interventions, we empower these stakeholders with knowledge and training to take care of the nutritional as well as the overall development needs of infants and young children.

Acknowledging the fact that our stakeholders have limited resources, most of our interventions utilize resources at hand – teaching recipes that use locally-available ingredients, encouraging nutrition gardens for growing vegetables and fruits, providing collective community knowledge, and simple communication interventions, and providing linkages with government centers and schemes. Millions of children have benefitted from this over the years.


What more can you do to help us?

  • Like and share posts from our social media handles on your social media to inform people about the facts, stories, and impact.
  • Reach out to us with your comments, questions, and emails!
  • Share our campaign with more people to encourage participation! Remember, each participation counts.

Media and Partnerships

Please get in touch with Rashmi Kulkarni, Communication Manager, ChildFund India rkulkarni@childfund.org for further details regarding the campaign, program, and our impact on the ground, and other opportunities.

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