Hand-wash Awareness Poster launch in Madhya Pradesh

ChildFund brings awareness on COVID-19 prevention and vaccination to 12 lakh people across four Indian states

Since early 2020, as the COVID-19 pandemic started spreading in India, there has been a tsunami of misinformation and conspiracy theories which has morphed further since the introduction of vaccines. The Government of India and leading development organizations are now worried that the negative information can reduce vaccine uptake, thereby harming the country’s collective health.


Students taking the COVID safety and hygiene pledge in Jharkhand

ChildFund has joined hands with the Union Ministry of Health and Family Welfare (MoHFW) to do an awareness campaign on COVID-19 focused prevention measures and the importance of vaccination, with the support of UNICEF and the World Health Organization (WHO). ChildFund has launched a Social Behavior Change and Communication campaign through digital and on-ground activities at the community level across five states - Orissa, Jharkhand, Andhra Pradesh, Telangana, and Madhya Pradesh.

ChildFund has joined hands with the Union Ministry of Health and Family Welfare (MoHFW) to do an awareness campaign on COVID-19 focused prevention measures and the importance of vaccination, with the support of UNICEF and the World Health Organization (WHO). ChildFund has launched a Social Behavior Change and Communication campaign through digital and on-ground activities at the community level across five states - Orissa, Jharkhand, Andhra Pradesh, Telangana, and Madhya Pradesh.

Under the initiative, ChildFund is supporting the government’s efforts through communication materials such as posters, wall paintings, handouts /FAQs, community mobilization interventions, and hygiene kit distribution drives. As part of the efforts, ChildFund has also launched a Digital Vehicle awareness campaign which has been flagged off by various respectable State and District Government authorities in selected locations. Additionally, ChildFund has voluntarily prepared the beneficiary list for vaccinations and is following up with the beneficiaries after vaccination.

The four-month-long campaign started across all five states in January 2021 with an aim of reaching 12 lakh people – adults, youth, and children – in more than 12 districts and 640 villages with the support of local ministries and departments; our efforts have already reached 8 lakh people so far.



Folk artists join in the awareness campaign in Odisha


Folk artists join in the awareness campaign in Odisha