Location: Remote

Duration:  Three months

Manager/Supervisor title: Senior Manager, Individual Resource Mobilisation

About ChildFund

ChildFund is a child-focused development organization that works to connect children with the people, resources, and
institutions they need to grow up healthy, educated,
skilled, and safe.

ChildFund’s Commitment

ChildFund has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children.
ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role

This role is designed for a performance-driven digital marketing professional with hands-on expertise in funnel building, automation, paid media, and content optimization. The selected candidate will be responsible for developing and maintaining high-converting landing pages, setting up integrated lead capture systems with WhatsApp and email workflows, and managing the entire funnel automation process.

Additionally, as a representative of ChildFund, you are expected to maintain the utmost standards of integrity and
ethical conduct in all interactions, aligning with the organization’s core values workflows, and managing the entire
funnel automation process.

Required Experience

• Proven experience in setting up and managing digital marketing funnels.
• Hands-on experience with Meta ads (Facebook/Instagram), CRM tools, and WhatsApp automation platforms.
• Proficiency in A/B testing, scaling, and performance optimization.
• Experience in content strategy and UGC-based campaigns.
• Strong analytical skills and familiarity with tools like Google Analytics, Clarity, or Hotjar.
• Excellent communication and documentation skills.

Primary Responsibilities

1. Funnel Setup & Automation

• Design, develop, and maintain a high-converting landing page..
• Integrate pop-up forms and redirect to a customized thank-you page with WhatsApp integration.
• Set up UTM tracking and Microsoft Clarity for behavioral insights.
• Revamp and optimize landing pages as needed.
• Create and automate workflows via Pabbly or similar tools.
  
• Set up WhatsApp auto-replies, webinar confirmations, and follow-up sequences.
• Maintain a lead CRM (Google Sheets or integrated system).
• Retargeting automation for abandoned leads.
• Build nurturing flows via platforms like Aisansy, My operator.
• Deploy WhatsApp/email-based reminder systems.

2. Meta (Facebook/Instagram) Ads Management

• Full setup and audit of Meta Business Manager, ad account, and pixel.
• Resolve account-related issues (e.g.,suspension, verification).
• Set up conversion tracking for all campaigns.
• Strategize and manage performance-driven ad campaigns.
• Conduct A/B testing of audiences, creatives, and formats.
  
• Optimize campaigns to reduce CPA and increase ROAS.
• Scale winning campaigns with real-time adjustments.
• Develop lookalike and retargeting strategies.
• Provide weekly and monthly performance reports with insights on CTR, CPA, ROAS, etc.
• Monthly strategy call to discuss performance and updates.

3. Strategic Content & UGC Production

• Develop high-performing ad copies based on market and competitor analysis.
• Generate high-quality landing page copy.
• Script UGC-style video content with strong hooks and clear CTAs.
• Provide support for static graphics and edit user-generated content.
• Build and iterate on a content strategy based on ad/organic performance.
  
• Performance tracking and regular reporting on creative effectiveness.
• Any other task line assigned by the manager.

Required Competencies

ChildFund’s Core Competencies

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others.
• Results orientation gets things done; takes proactive steps to achieve organizational goals and quality
  standards.
• Decision-making uses good judgment, critical thinking, and non-traditional ways to evaluate problems and
  opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments.
• Digital literacy: adopts and champions new technology to relevant contexts, stays aware of technological trends,
  and embraces technological solutions to business challenges

Other Required Competencies

• A keen learner, willing to take challenges and work under pressure to achieve assigned target.
• Flexibility to work on weekends or evenings as required.
• Gender sensitive with strong conviction and skills for the empowerment of excluded and disadvantaged children.
• Commitment to the organization’s mission and values.

Disclaimer: This TOR is not an exhaustive list of the skills, effort, duties, and responsibilities associated with the role.

Consultancy Fee: Rs. 35,000/- per month ((approx.), (all inclusive.), tax will be deducted as applicable).

How to Apply:   

• Please send your updated CV to recruitment@childfundindia.org.
• Please mention in the subject line of your email “Application for Consultant -Digital Marketing ”

Application Deadline: 15th June 2025.

Note: Only shortlisted applicants will be contacted.

ChildFund office: Chennai, India

Position type:  fixed-term

Manager/Supervisor title: Team Leader, Individual Resource Mobilization

Location: Chennai

Work environment: On-site

About ChildFund

ChildFund is a child-focused development organization that works to connect children with the people, resources, and institutions they need to grow up healthy, educated,
skilled, and safe.

ChildFund’s Values

ChildFund is creating a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund’s Commitment

ChildFund has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities
where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role

Face-to-face fundraisers play a crucial role in actively engaging the public and garnering financial support for ChildFund India’s programs. Your primary responsibility will be to inspire and secure long-term monthly donors through interactions at various locations such as streets, malls, and corporate settings. Meeting fundraising targets and recruiting high-quality monthly donors will be key aspects of your role. Additionally, as a representative of ChildFund, you are expected to maintain the utmost standards of integrity and ethical conduct in all interactions, aligning with the organization’s core values. 

Required Experience and Education

Preferably graduate with one-year experience in Face-to-Face fundraising or sales. Fresher’s are also welcome to apply.

Primary Responsibilities

• Achieve monthly targets by recruiting a minimum of Fifteen quality long-term donors.
• Conduct face-to-face fundraising activities, including street fundraising and outreach campaigns, in designated locations or areas.
• Approach members of the public courteously and respectfully to discuss the organization’s work and funding needs.
• Clearly communicate the organization’s mission, vision, and impact to potential donors, highlighting specific projects and initiatives.
• Solicit donations from individuals, encouraging them to become long-term supporters through regular giving programs or other fundraising initiatives.
• Work closely with the Team Leader to meet weekly fundraising targets, focusing on both quantity and quality of donations.
• Continuously develop fundraising techniques and strategies in collaboration with the Team Leader to maximize income for the organization.
• Ensure accurate and complete documentation of supporter details in prescribed formats, maintaining daily call records and submitting timely reports.
• Raise awareness of the organization’s work with children nationwide and its advocacy efforts across India among potential donors and the general public.
• Maintain the highest standards of integrity and professionalism, adhering to the organization’s values and ethical guidelines in all fundraising activities.
• Fulfil any other tasks assigned by the Line Manager as required.

Required Competencies

ChildFund’s Core Competencies:

• Teamwork: the ability to work effectively and collaborate with others; values and respects individual differences.
• Communication: demonstrates empathy and tact when communicating with others and uses a storytelling approach when appropriate.
• Results orientation: gets things done; takes proactive steps to achieve organizational goals and quality standards.
• Decision making: uses good judgement, critical thinking, and non-traditional ways
  to evaluate problems and opportunities; reflects and innovates to improve decisions and outcomes.
• Resilience: thrives and grows in rapidly changing, demanding, and complex environments

How to Apply:   

Click This Link: https://forms.gle/GeS82C5ne2BvMwcq5